During the last few years, websites have been constantly transformed, to the point of having gone from being simple sources of information and entertainment, to become one of the most popular spaces for users, as well as one of the best channels of communication between customers and businesses. Thanks to this, organizations have discovered a new way to build customer loyalty by optimizing their website conversion rate.
If you have an online site and still do not know how to effectively transform the traffic you receive into satisfied customers, we recommend that you continue reading. A web conversion tool can be exactly what you are looking for.
What is the website conversion rate?
Today the characteristics and requirements of customers have changed mainly thanks to the arrival of the technological revolution. As a result, organizations have been forced to look for new strategies that allow them to meet their customers’ expectations more quickly. As part of these strategies, one of the most widely used channels for achieving lead loyalty today is websites.
Attracting customers through a web portal requires much more than simply having a good design. The effectiveness of these resources depends not only on the amount of traffic they can attract but also on the number of customers they can persuade to take a given action. It is here where the term Website Conversion Rate; becomes vital to understand and optimize the functioning of a website.
In marketing terms, the Website Conversion Rate is nothing more than a percentage of website visitors who become customers. In this context, what is involved in converting may vary according to the objective of the company. For example, a conversion is not the same for an online store as it is for a professional services website. In the case of the store, the conversion will be equal to an online sale and in the other case; converting can only mean that a customer filled out a form or downloaded some content.
Why is having a good Website Conversion Rate so important?
First, because it reflects the quality of your site. A high website conversion rate tells you that Internet users are seduced by the user experience you offer them, both in terms of commercial offerings, as well as content and navigation. In the end, a quality site equals good SEO positioning. Which gives you an advantage over your competitors.
Secondly, because a high website conversion rate means that your site is profitable. And if this is useful for both e-commerce sites and blogs that offer professional services. Whatever the nature of the conversion of the internet user (purchase, contact, registration, etc.), products or services. Their behavior reflects the success or failure of your marketing strategies.
How to optimize the website conversion rate?
Maintaining website conversion rate optimized can often be a challenge. This is mainly due to the volatility and impatience of current users, which leaves companies only a few seconds to convince visitors to continue browsing your website. Luckily, there are many strategies you can follow to boost your website conversion rate. Some of them are the following:
#1 Provide a clear value proposition
Why should your visitors come to your website? What do you offer that is unique, high value or different from your competitors? The websites that convert best are those that communicate more clearly why their visitors should choose their products or services.
#2 Optimize your content
Part of the job of attracting and converting Internet users is to show them that you are there for much more than offering them a product; to provide them with a quality experience. This kind of experience goes hand in hand with creating and publishing good content that keeps users informed and entertained. So try to constantly create and feed a blog with interactive content, including good images and interesting text for the audience you want to reach. Do not forget about Call to Action either; these short phrases are key to persuading your website visitors.
#3 Use the right conversion tool
There are many things your marketing team can do manually. However, if one thing is true it is that the work can be done more quickly and simply with the help of a tool. There are several solutions that can help you achieve the optimization of your website conversion rate; without you having to invest a lot of money or effort. For example, the giant Google has its Analytics, which allows you to observe and study the various metrics related to your website to use to your advantage in creating a good marketing strategy.
Which tool is right for me?
As we said there are many tools, however, the most practical would be that you could acquire a single one that integrates all the resources you need to monitor and improve the behavior of your website and its relationship with Internet users. In that case, we recommend you take a look at the versatile Freshmarketer. A website conversion rate optimization tool created by the Freshworks brand; specialists in customer loyalty solutions.
With this type of software you will be able to, among other things, perform type A/B tests that allow you to measure the effectiveness of your landing pages; detect the friction points of your website, adapt the design of your page to your corporate image and measure the behavior of the visitants within your website. All through smart and easy to interpret metrics.
What are you waiting for? Start optimizing your website conversion rate and enjoy the benefits of having a website that offers users high-level experiences. Contact us now for more information about Freshmarketer or any other software solution. At Gb Advisors, we are at your entire disposal to give you the best advice and help you acquire the highest quality software solutions on the market.
