Whether it is to optimize customer interactions, make better use of existing databases, or boost sales, one of the best decisions any organization can make is to purchase a CRM solution. Unfortunately, due to the diversity of options offered by the market, often the selection of the right CRM can be transformed into a long-term activity. That’s why to help you with this task we decided to show you the FreshSales vs HubSpot comparison.
If you have just started the search for the ideal CRM, you have surely come across these two names, this is because both solutions have become popular due to their great performance and efficiency. So, taking into account that there are two excellent tools: How to choose the one that really meets your expectations? This is where we come in. Get to know all the details about this comparison and make the best decision for your company.
First things first: What exactly does a CRM do?
A CRM (Customer Service Management), is a tool that allows companies to manage their interactions with customers. This type of software gathers and organizes all the information related to each prospect and client in order to provide a global vision of their profiles. In this way, the organization acquires a deeper knowledge of the needs, preferences, and requirements of consumers.
CRMs are so useful for companies because they allow them to identify business opportunities and guarantee qualitative and competitive customer service. In short, it is an essential tool because it is able to enhance not only the efficiency of the sales department but also of the marketing department, customer service, and in general the entire company.
How to choose the right CRM?
The current CRM market offers an enormous variety of options whose characteristics vary according to the provider and the type of tool. This makes choosing the right solution a time-consuming task. That’s why, to speed up the process, ideally you should follow some of the tips below.
#1 Identify your business needs
It is true that a CRM contributes, in general terms, to boosting the efficiency of the sales department. However, when choosing yours, you must take into account that each company has a unique context. In other words, in addition to optimizing sales, your company may need to improve other aspects, for example, the automation of tasks. In this case, not just any solution can be adapted to the needs of your business.
If you want to make the right choice, then you must clearly define the objectives you want to achieve with the help of CRM. Based on this, establish the indispensable functionalities that the tool must include. This will prevent you from choosing a tool with too many features that will be useless to you.
#2 Always lean towards the simplest
If your team must waste too much valuable time learning how to use the tool, then its acquisition may not be worth it. The best solutions are those that free you from complicated installation processes and long hours of training.
Keep this in mind when choosing your tool. Keep it simple and select a CRM with an intuitive interface and quick installation.
#3 Think about your ROI
Before acquiring any solution, ask yourself this: Will the acquisition price of X tool be higher than the net benefits? If the answer is yes, it is best to look for other options.
The investment required by a CRM software will be justified only if it helps you considerably increase your profits. Then think about establishing a budget and do your best not to get out of it.
FreshSales vs HubSpot
Once you’ve set goals, defined a budget, and identified the essential features of your CRM, it’s time to choose the one that’s right for you. Surely at this stage, you already ran into Hubspot or Freshsales and realized that both could be helpful. So, which one to choose?
HubSpot
Hubspot CRM is one of the tools that are part of the Hubspot suite, which is aimed at facilitating the daily activities of sales and marketing teams. This SaaS application integrates functions such as contact management, customer management, and email marketing, and also allows users to easily organize information related to their contacts, tasks, and opportunities.
Key features
- Personalization of views.
- Email Integration.
- Website Integration.
- Database of companies.
- Website Visitor Registration.
- Templates, monitoring, and programming.
- Social Network Integration.
- Taskboard.
Freshsales
Freshsales is a CRM aimed at capturing more leads to prioritize the best opportunities and thus increase sales. This tool uses Artificial Intelligence to point more efficiently, to the profiles of customers with a higher probability of conversion. Its intuitive interface allows simple access to essential information for the sales department, such as prospect touchpoints, conversations, tasks, and transactions.
Key Features
- Templates’ Customization.
- Advanced scoring of potential customers.
- Calendar synchronization.
- Sales campaigns.
- Integrated phone and email.
- Email tracking.
- Intuitive email metrics.
- Personalized welcome and voicemail messages.
- Call recording.
- Behavior-based segmentation.
- 360-degree customer view.
- Role-based access.
User-friendliness
Both solutions have an intuitive interface that makes them easy to use from the first contact. However, in this comparison Freshsales vs Hubspot, the former takes advantage by offering users a wider variety of language versions, including Hindi, Chinese, Spanish, and German.
Supported Devices
Freshsales is available for Windows, Linux, Mac, Android, iPhone, and the Web. Hubspot supports all the above devices except Linux, and unlike Freshsales, it is also available for Windows Phone.
Support
Both solutions offer phone support, however, Freshsales also provides its customers with 24/7 support through its chat or email service.
Type of business
Hubspot and Freshsales are adaptable to small, medium, and large companies. However, due to its affordability and its ability to adapt to company growth, Freshsales is ideal for SMEs.
You’ve already compared the two solutions, but you still don’t know which one to choose? Contact us. At GB Advisors we offer quality advice from experts in software solutions. Ask all the questions you need and make the best decision for your business.
