If you are reading this article, you probably have an e-commerce and want to boost its growth. You want to reduce abandoned carts, improve your advertising campaigns, and offer a five-star experience to your target audience.
Excellent! Then, you’ve come to the right place. In this blog post, we will show you the most common mistakes that affect online stores and give you some tips to overcome them. Are you ready? Let’s get started!
Mistake #1: Having an unprofessional design on the E-commerce
If your customers visit your online store and see an unattractive design or low-quality images, they’ll likely distrust your company and end up leaving with the competition.
You can avoid this problem by applying these tips:
- Include your company logo in high resolution.
- Invest in a clean design that makes it easy to read.
- Include clear photographs of each product or service.
With these tips, you will not only improve your brand’s image, but this will also help you enhance your customers’ experience.
Mistake #2: Poor inventory management
What would you do if your star product for some reason is no longer available? Imagine your customers’ frustration at not being able to find that masterpiece that will make the difference, and that is somehow forgotten on a shelf somewhere.
You can prevent this scenario by investing in a tool that helps you manage inventory and alerts you when you need to restock a product. If for some reason, an item runs out, you can place a notice that says “Out of stock”. And send a notification to your customers when it is available again.
Mistake #3: Having an outdated business plan
This is one of the most common problems facing e-commerce today. If you have the idea of creating an online store, you should start by identifying the advantages and disadvantages of this project. This will help you to determine the details you need to improve to have a successful commercial strategy.
To complete this phase successfully, you must:
Analyze your business: Study the product or service you offer, set a price, and estimate a budget for the entire project.
Study the competition: Many companies make the mistake of overlooking their competitors. However, by studying them, you will be able to learn more about the strategies they use to improve their sales.
Know your target audience: It is important to know your target audience and how to attract them. This way, you can increase your number of conversions and provide a better service.
Mistake #4: Not taking care of E-commerce mobile traffic
Your online store must be able to receive and manage traffic from all types of mobile devices. Overlooking this detail can have serious consequences for your store, including penalties from Google and worse, from your clients.
You can avoid this problem by implementing a responsive design in your e-commerce. This will allow the content to adapt to all types of screens and operating systems.
Mistake #5: Neglecting your online store’s security
The most important task when managing an e-commerce is to protect your customers’ data. Fortunately, there are several ways to achieve this. Such as including the following security protocols:
HTTPS protocol: Protects the integrity and confidentiality of data exchanged between computers and sites.
SSL Protocol: Safeguard digital communications. It also prevents external users from stealing sensitive information.
Another strategy you can use is a two-factor authentication to protect your customers’ accounts. All this will allow your clients to log in securely and have more peace of mind when shopping.
Mistake #6: Not prioritizing abandoned carts
The recovery of abandoned carts is an important factor that you must take into account if you want to increase your online store’s profits. By analyzing this information, you’ll be able to identify the reasons that prevent your customers from making a purchase.
Let’s take a closer look at this point. Let’s suppose that you included shipping costs and taxes in the description of your products, but these are not very clear when registering the payment. This detail may cause your customers to feel deceived and to desist from registering the payment.
Knowing this information will allow you to better analyze the behavior of your clients during the different purchase phases. In addition, you’ll be able to create strategies to optimize this process and improve customer satisfaction.
Mistake #7: Underestimating SEO
We all know how difficult it is to find a good SEO company nowadays. But by underestimating the potential of your online presence and not optimizing your content, you could put your store at a disadvantage in capturing consumer attention through search engines.
Therefore, we recommend you consult several professionals with experience in this sector, before making any decision. This way, you can get a quality job and improve the visits to your online store.
Mistake #8: Not including customer reviews
Reviews or success stories can strengthen the relationship with your customers and improve your store’s SEO. Likewise, by sharing this information, your employees will feel more motivated and committed to provide a better service.
Here are some strategies you can use to create them:
- Email campaigns.
- WhatsApp messages.
- Include a feedback section in your store.
- Use an external app to manage evaluations and opinions.
Likewise, by sharing this information, your customers will become ambassadors of your brand, and they’ll help you increase your company’s credibility.
Mistake #9: Not using email marketing campaigns
Marketing strategies that include email are a fundamental part if you want to increase your store’s profits and visibility. By implementing this tool, you will not only make your products known, but you will also improve your customers’ experience.
However, implementing this strategy can be complex and time-consuming. This is where Freshsales comes into play. With this CRM software focused on sales, you can create intelligent email marketing campaigns and measure the results in real-time.
And that’s not all! With this tool, you can also:
- Create reports to know the progress of your sales.
- Orchestrate your customer journey.
- Manage your sales channels effectively.
- Identify prospects that show signs of closing sales.
- And much more.
As a result, it will be easier to coordinate your advertising campaigns, and they’ll be more relevant to your customers. This will also help you increase your e-commerce profits and completely revolutionize your relationship with the consumer.
Do you want to achieve these results in your e-commerce? At GB Advisors, we can make it happen! More than a system, we provide you with advice and the certainty that you will make the most of this tool.
What are you waiting for? Contact us today and receive a free consultation.
