If you’re like most HR professionals, you’re always looking for new ways to optimize your employer brand. Doing so is vital to attracting and retaining top talent, reducing turnover, and improving employee morale and engagement. A good way to achieve this is by using recruitment software (ATS). These systems make it easy for job seekers to find information about your company. This way, they can make their online application submission much easier. They also help create a positive image of your organization as technologically advanced and forward-thinking.
Want to know what else this type of tool offers you? Read all the way to the end!
What is ATS software, and how does it help employers improve their employer brand?
An ATS or Applicant Tracking System (ATS) is software designed to improve talent recruitment processes. It helps streamline the hiring process by automating many of the tasks associated with it.
Its main advantages are:
- Ensuring that only the most qualified candidates are considered for positions.
- Eliminate bias and allow all candidates a fair chance.
- Automate routine tasks.
- Onboard employees faster.
- Reduce costs associated with the hiring process.
The key benefit? It saves you time and money, which the HR team can leverage by focusing on strategies to improve the employer’s brand.
Let’s take a closer look at the features of recruitment and selection software that will help you improve your hiring and onboarding processes.
Select candidates in less time
Has it ever happened to you that managing all the candidate records manually takes you a lot of time? And while you’re doing all the scanning of their profiles, weeks go by when your candidates don’t hear from you.
And during that time, they probably leave with another job opportunity. This is one of the most damaging problems for a company’s employer brand.
With recruiting software, you can change this. On this platform, you can centralize all your candidates’ information: from resumes, to interview scores and feedback.
So you can track and manage your hiring process, collaborate with your team on candidates and make better hiring decisions with data-driven information—and much faster!
With its powerful search tools, you can find candidates based on their skills, experience, and qualifications, and the online application system makes it easy to submit and track applications.
Manage all your recruitment channels in one click
One of the most common obstacles in many business processes is being in different places at the same time. Do you know what we mean? Have different social media profiles, and different internal and external communication channels? Managing them separately would be crazy!
Luckily, there are tools that help you save time and effort by unifying them on a single platform: this is what we can do with recruitment software. You will be able to make your postings on all recruitment channels with a single click. With this, you will get candidates from multiple job boards, job sites, employee referrals, and social media in one place.
At the same time, it will benefit your employer’s brand directly by having a consistent and cohesive message across all platforms.
Create your own recruitment site
Did you know that there is ATS software that allows you to design a fully customized recruitment site? That’s right! Freshteam is the ideal tool if you want to have a more productive HR team that attracts only the best talent for your company.
With this recruiting software, you can easily create a job site that looks and feels like an extension of your brand. You will be able to:
- Add your logo.
- Customize the URL.
- Change colors, fonts, and custom style sheets.
Everything you need to match the website to your brand identity. Plus, it allows you to preview changes on different devices and orientations before applying them.
This will boost your employer’s brand, as you can ensure that your job site conveys the same level of professionalism and credibility as your main website.
And there’s more!
Delight your new employees with a friendly onboarding process
The key is not only to attract the best talent but to retain it. For your employees to have a positive perception of your company, you must welcome them well. And the first few days of onboarding are crucial to achieving this.
In fact, many companies fail to properly onboard their employees, resulting in a lack of engagement and poor performance.
But with Freshteam you can forget about this. Make it easier for your new employees and for you:
- Easily share documents before day 1 and have the signatures you need without a problem.
- Schedule welcome mailings to your new talent.
- Provide your new employees in advance with all the information they require for day 1.
And why is all this necessary? Because today’s employees are looking for more than just a paycheck when they choose where to work—they want to work for a company that aligns with their values and offers them a positive work experience.
That’s why investing in these technologies is vital to enhancing your employer’s brand. And with GB Advisors you can achieve it, not only do we have for you this recruitments software, but many others designed to help companies meet all their goals.
Do you want to know more about our solutions and services? Don’t hesitate to contact us, a free consultation with our best experts is waiting for you, and with no strings attached!
