Many sales managers have turned to cloud management in the pharmaceutical industry as a tool to gain greater control over their data and operations.
Cloud management has several advantages over traditional methods used in sales departments, such as gaining greater scalability and reliability of data.
It also makes it easier for sales representatives and team leaders to access essential information from current deals, from any location and device.
So, in this article, we’ll look at 7 distinct advantages to making the most of cloud management specifically in the pharmaceutical space.
Whether you are an expert sales manager or a beginner, this article is sure to teach you about how cloud management can optimize your sales team’s performance.
Why is Cloud Management in the Pharmaceutical Industry Beneficial?
Cloud management can help pharmaceutical companies of all sizes to:
- Reduce unnecessary costs.
- Improve purchasing tracking.
- Optimize communication with suppliers.
According to industry experts, cloud management is the infrastructure that pharmaceutical companies need to enable true digital transformation.
There are several processes with sensitive information running at the same time from a commercial point of view such as:
- Lead tracking.
- Customer contacts.
- Task distribution.
And that can be hardly executed properly with manual methods.
Additionally, accessing this data quickly can streamline workflows, as these types of companies generate huge amounts of data that must be summarized and archived.
Another benefit is the ease of scaling quickly.
By implementing data management software in the cloud, you can escalate an urgent request to a specialized sales agent.
On another note, the pharmaceutical industry is currently placing a higher priority on digital security.
In order to prevent cyberattacks from hackers to gain access to confidential data.
Also, small and medium-sized pharmaceutical companies are easier targets for attack due to their low investment in cloud services.
In fact, an ERP in the pharmaceutical industry ensures the secure storage of medicines, purchases, and customer information.
It can even provide you with continuous monitoring against possible threats.
It is because of these benefits and many more that:
60% of pharmaceutical executives have already made changes or have a plan to invest in cloud services to support their digital transformation efforts.
In fact, the global cloud management market is expected to reach $600 billion by 2023.
7 Advantages of Having Cloud Management in the Pharmaceutical Industry
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Cost Savings
If your company is still “based” on old IT systems, you’ve probably noticed how costly it is to maintain and manage them.
Instead of investing large sums in purchasing equipment and systems, you can realize immediate savings by leveraging the resources of an ERP cloud.
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Data Protection
In this regard, it should be noted that the industry has a complex sales process that includes multiple players, such as manufacturers, healthcare providers, and health insurance companies.
And the information shared by each one throughout the process can be susceptible to hacking.
So, this becomes a challenge: storing so much data and keeping it secure.
Storing your data in cloud data management software allows you to do just that.
With 24/7 access to it from anywhere in the world.
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On-demand Access
There is no need to request more storage space or additional time on the server if you have the right software or CRM.
The service is there permanently and responds to your information access needs.
Additionally, it is available on any device with a web browser.
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Practicality
Depending on whether you scale up or down your pharmaceutical operations, your data storage needs can change rapidly.
Upgrading to traditional IT systems can cost hundreds of thousands of dollars, and installing them yourself can be time-consuming.
By storing your data in cloud-based management software, such as a CRM, you eliminate both the additional expense and time investment it would take to upgrade.
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Improved Collaboration
Communication between departments is essential to running a successful pharmaceutical and commercial operation.
Sales representatives need up-to-date information and real-time data in this highly competitive environment.
They also require simple methods of communication to be productive and perform their tasks effectively.
In this regard, effective data management through a CRM such as Vtiger improves each department’s ability to communicate and share data.
Likewise, cloud-based technology allows you to disseminate time-sensitive information to every member of your sales force, regardless of their geographic location.
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Automatic Upgrades
Are you currently struggling to update your company’s traditional IT systems?
An enterprise cloud service like Vtiger CRM provides automatic upgrades so that your platform always has the latest technology.
These upgrades can improve your software, servers, data processing capacity, and increase data security.
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Paperless
The pharmaceutical industry is one of the most pressured industries to comply with legal requirements.
In fact, the demands within the industry are highly complex, which is why companies around the world struggle daily with:
- Manual document generation.
- Implementing documents in different formats.
- Compliance with corporate standards.
That’s why it is essential to use CRM software that ensures through a centralized and automated approach, such as Vtiger, that necessary documentation is easy to update and organize.
This software will also help you collect all the data and documents necessary for successful compliance with legal requirements.
How Vtiger CRM Can Help your Pharmaceutical Company?
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Product and Invoice Management
Collect all information about medications, their expiration dates, serial numbers, inventory numbers and much more.
Vtiger’s template generator allows you to quickly and automatically create invoices according to your requirements.
You can also synchronize invoices with QuickBooks, Xero, and other accounting software.
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Easy Connection with Hospitals and Pharmacies
Automatically capture leads from email, chat, and call inquiries.
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Equipment Performance Analysis
Get instant feedback on your team’s performance, and sales managers can take corrective action if necessary.
In addition, easily view the average time spent by agents in each sales cycle, total revenue earned, etc.
Want to Modernize your Sales Team with a CRM?
Keeping up with today’s technological and economic changes can be challenging for sales teams in the pharmaceutical industry.
However, you don’t have to face this situation alone.
At GB Advisors, we can help you integrate this and other technological solutions to automate your processes.
And attract more potential customers.
We offer you personalized attention with the installation and configuration of any software.
You will also receive advice from our group of experts.
They will guide you step by step to make these tools work properly and help you achieve your goals.
Contact us today and receive a free consultation!
