To succeed in the business world, capturing leads for e-commerce is an essential task. It is necessary to follow a marketing and sales strategy that allows these users to connect with the company to capture leads. If you have an online store and want to expand your sales and customer base, you’ve come to the right place!
How to get leads?
Leads capture includes the following process:
- Select among the public the type of customer interested in your product or service.
- Create strategies to attract that target audience.
- Convert the target audience into potential customers: get them to contact the company and get their contact information.
- And finally, to achieve the main objective: to sell. And with this, win customers.
In this process, there are two key departments that must work hand in hand: marketing and sales. These tips that we share with you today focus on digital marketing strategies; however, we will also share with you a magic solution to optimize your sales area so that you can build customer loyalty faster and more efficiently.
Let’s get started!
Tips to get the most out of your capturing leads marketing efforts
1- Optimize your website for lead generation
What does it mean to have a website optimized to capture leads for e-commerce? Well, you must have a clear and concise call to action, an easy-to-use form, and an attractive offer.
In addition, other more technical factors come into play here, such as the following:
- The loading speed of a website can influence the fact that users abandon it more quickly. Make sure your website does not take more than 3 seconds to load.
- Your website should have a responsive design, that is, it should adapt to different screen sizes.
- Eliminate the known “broken links” from your website, those that lead to pages that do not exist.
If you have a website with good content, optimized SEO, and a responsive design, users will not abandon it if they are interested in your product.
2- Use pop-ups and other forms of lead capture
Pop-ups can be effective in getting visitors to subscribe to your e-commerce website. Just make sure these are not intrusive and only appear at key times. This can be when the user has a few seconds into the website or when they are about to leave.
We reiterate here the importance of using an effective call to action. It can be a button that says “sign up now” or “subscribe here”. The key is to make it clear what you want the visitor to do.
For this reason, we recommend using a simple form. In general, the idea is to make the process as easy as possible. The easier it is for visitors to register, the more likely they are to do so.
3 – Offer something of value in exchange for the contact information
Offering something of value in exchange for contact information is a good way to capture e-commerce leads.
It can be:
- Discounts or gift cards.
- Free shipping offers.
- Special offers are only for registered users.
- Free e-books.
- Free templates.
- Newsletters.
Depending on your product or service, you can manage to create content or giveaways that are attractive to the customer. By offering something that has value (whether economic or intangible) the chances of getting the contact information of potential customers will increase.
4- Break the barrier of one-way communication.
Make the most of all the bidirectional communication channels the online world offers that allow you to interact and get to know your customers better.
Online marketing has revolutionized the ways of advertising a product or service. Now, social networks are essential to capture leads and connect with your customers, through them, you can:
- Conduct surveys.
- Ask questions through Instagram stories.
- Schedule live videos to answer questions from your customers.
There are many ways to get feedback from potential customers, you just have to be creative and produce valuable and visually appealing content.
Finally, it’s important to nurture your leads with targeted content. This means sending them relevant and timely emails, as well as providing them with useful articles and blog posts. By nurturing your leads, you will be more likely to convert them into customers.
5- Enrich your lead capture process with the right tool
If you want to transform potential customers into real customers, you must have the right tool at hand. Applying these key tips will allow you to improve your lead-generation process. However, sometimes it seems insufficient for many digital businesses.
And why does this happen? The digital business world has grown so much that it is necessary to make great efforts to stand out and stay competitive. For this reason, there are many cutting-edge technologies specially designed to overcome these bumps. To keep moving forward and improving, we must avail ourselves of specialized tools in veins such as customer management software. They allow you to:
- Increase the opening rate of your e-mails.
- Talk directly with your customers through phone calls.
- Track your customers’ end-to-end journey.
- Get to know your customers better.
- Better manage your sales channel.
Do you need help optimizing the performance of your e-commerce with innovative technology? Then contact us and we will advise you.
